See if AI finds you, Google ranks you, and buyers choose you. Free, in 60 seconds.
Your AI search visibility, SEO, and conversion scores – measured together, with a prioritised fix list. No email for the diagnosis.
Free three-discipline audit · AI Search · SEO · CRO
AI search visibility audit · SEO audit · conversion rate audit. All three in one report.
The audit shows where you stand. The Tracker shows what changes.
Run the free audit to see your AI Search, SEO and CRO scores plus a prioritised fix list. Then subscribe to the Tracker to monitor your AI citations across ChatGPT, Claude, Gemini and Perplexity. Regular scans on Starter, daily on Pro.
FileSeal went from 0 AI citations to #1 in ChatGPT, ahead of DocuSign.
In 90 days, FileSeal became the top recommendation for UK secure-document services, above a competitor 100x their size. They ran the same free audit you can run above, then implemented the fix list themselves.
Read the full FileSeal storyWhat is AI search visibility? And why it sits alongside SEO and conversion.
AI search visibility is how easily AI-powered search engines – including ChatGPT, Perplexity, Claude, and Google AI Overviews – find, understand, and recommend a website when users ask the questions that lead to a purchase decision.
SearchScore is an AI search visibility audit tool, citation tracker, and optimisation consultancy. It evaluates how well a website is understood, trusted, and cited by AI search engines, alongside traditional SEO signals and conversion rate optimisation. The free audit covers 250+ signals across three disciplines: AI search visibility (GEO), Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO). The Tracker (from £20/mo) provides ongoing monitoring of AI citations across ChatGPT, Claude, Gemini, and Perplexity.
Methodology authored by Ronnie Huss, founder of SearchScore. The AI Search Score metric is registered on Wikidata as Q138644643 with the underlying concept "AI search visibility" at Q138646003. Full methodology documentation.
Common questions about AI search visibility, answered.
If you're researching the category, start here. Short answers, no fluff. Each links to the deeper guide.
How is AI search visibility different from SEO?
SEO optimises a website to rank in Google's blue-link search results. AI search visibility optimises a website to be cited and recommended by AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews. The two share technical foundations – schema markup, crawlability, content quality – but AI search visibility adds specific signals: llms.txt, citable passage structure, named author authority, and AI crawler access for GPTBot, ClaudeBot, and PerplexityBot. A site can rank well in SEO and still be invisible to AI. Read the full guide →
How do I improve my AI search visibility?
Six things move the needle most: (1) allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt; (2) deploy an llms.txt file declaring your site's purpose to AI systems; (3) add complete schema markup including Article, FAQ, and Author/Person; (4) structure content with definitional sentences AI engines can quote directly (100-200 words per paragraph, clear topic sentences); (5) build third-party citations and brand mentions across reputable sources; (6) add named, credentialed authors to content. SearchScore audits 250+ signals across these areas. See the technical guide →
Which AI engines should I optimise for?
Four AI search engines now dominate the answer-mode market: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Perplexity. Each crawls differently, weights signals differently, and ranks sources differently. The good news: the underlying technical foundations – schema, crawler access, content structure, author authority – are shared across all four. Optimising properly for one means making progress on the others. SearchScore Tracker monitors all four weekly. See the Tracker →
Why isn't my website showing up in ChatGPT?
The most common reasons are surprisingly fixable: GPTBot is blocked in robots.txt (or by your server config); there's no llms.txt file; structured data is missing or incomplete; content paragraphs are too short for AI to extract; or your site lacks the brand authority signals (third-party citations, EEAT, named authors) AI engines weight heavily when deciding which sources to trust. SearchScore audits all of these in 60 seconds. Run a free audit →
See exactly what's broken, before you trust us with anything.
Every other audit tool gates the diagnosis behind email. We give it away. Three scores, full category bars, and what's actually broken: yours, free. The email unlocks the part that decides what you do next: the prioritised fix list, with score-lift projections and time estimates per fix.
Know what's broken
Everything you need to understand where you're losing customers.
- See where you stand on AI search, SEO and conversion
- Find your weakest categories at a glance
- See the specific problems costing you sales
- Know how you rank against 850K+ sites
- Get one full fix as proof we know what we're doing
Know how to fix it
Everything you need to plan the work and watch your score move.
- Prioritised fix list ranked by severity × impact
- Know exactly what to fix first, second, third
- Implementation guidance for each fix
- See the projected score lift for each fix
- Implementation time estimates so you can plan
- Re-audit your site any time to track progress
Three things are quietly costing you sales right now. Here's what we measured.
Across 850,000+ sites in our dataset. Each one maps to something we fix.
You're losing 97 of every 100 visitors
The average website converts fewer than 3% of visitors into customers. Conversion Rate Optimisation (CRO) addresses the structural reasons visitors leave without buying: weak above-the-fold messaging, missing trust signals, broken funnels, slow page speed, and friction in the checkout or lead-capture flow. SearchScore audits 30+ conversion signals across 7 categories.
Search engines can't read your site
63% of websites have zero schema markup, the structured data that search engines and AI engines rely on to understand a page's content. Without schema, sites are harder to rank in Google, harder to extract as featured snippets, and almost impossible for AI systems to cite. You cannot rank for what they cannot read.
ChatGPT can't recommend you
71% of websites score below 50/100 on AI Search visibility. AI engines including ChatGPT, Perplexity, Claude, and Google AI Overviews cannot find or cite these sites when buyers ask the questions that should win the sale. Common causes: blocked AI crawlers, no llms.txt, missing structured author signals, and content not formatted for AI extraction.
Most "AI visibility tools" only check half the equation. We don't.
First we get you found. Then we get you chosen.
Most consultancies sell SEO, CRO or AI visibility as separate things. They aren't separate. We sequence them: foundations first, authority second. And measure both with the same scoring framework.
Three problems, one diagnosis
Stop hiring three agencies for three disciplines. Visibility brings them in, rankings keep them coming, conversion turns them into customers. We diagnose and fix all three together, against one number that moves.
The number that decides who wins your customer
Your SearchScore is benchmarked against 850,000+ sites in real time: the same audit anyone can run for free. We're the only consultancy whose work is measurable on a public scoring framework. You see your number move. So does everyone else.
Earned outreach, not blind retainer
We don't pitch retainers cold. Drop your URL and you immediately see all three scores plus what's broken. Drop your email and the prioritised fix list lands within hours. By the time we ever speak, you've already seen us deliver. For free.
You give us one score. We give you the full picture.
Most audit tools tease you with a score and gate the rest. We give the diagnosis up front: all three scores, full breakdowns, what's broken. No email needed. Then the email unlocks the fix work - and we follow up personally if it makes sense.
Run a free audit
60 seconds. Drop your URL. Get all three scores, full breakdowns, and what's broken. No email needed.
Unlock the fix list
Email unlocks the priority sequence. What to fix first, the lift each one will give your score, time estimates so you can plan.
We follow up personally
If your scores suggest we can genuinely help, you'll hear from a real human. Strategic context, not an automated drip. No pressure if it isn't a fit.
Decide what's next
DIY the easy 30%. Bring us in for the hard 70%. Or walk away. You've got the diagnosis.
Three free audits. 250+ signals. See where you stand.
Three audits, one scan. The same 250+ signals run regardless of which one you pick. Start with whichever one is keeping you up at night. Headline score: free + instant. Prioritised fix list: email-gated.
finding you?
See if AI is recommending you, or your competitors.
- AI crawler access (GPTBot, ClaudeBot, PerplexityBot)
- Schema & structured data coverage
- Brand authority & EEAT signals
- llms.txt + IndexNow readiness
- Top 1% leaderboard position
actually rank?
See where you sit, and exactly why.
- Core Web Vitals & technical foundations
- On-page structure & metadata
- Content depth & topical authority
- Internal linking architecture
- Mobile + indexability check
converting?
See where your site is leaking customers.
- Trust & credibility markers
- Above-the-fold + value prop clarity
- Lead capture & CTA visibility
- Navigation, UX & friction points
- Authority + third-party validation
ahead of DocuSign.
Before SearchScore, FileSeal was invisible in AI search. Within 90 days of implementing our fixes, ChatGPT was recommending them above DocuSign – a company with 100x their marketing budget. The result is independently verifiable.
These businesses found out what was quietly costing them sales.
We went from invisible in AI search to ChatGPT's #1 recommendation, ahead of DocuSign. SearchScore showed us exactly what was holding us back.
Since using SearchScore, we've started getting enquiries directly from AI search. It works.
I ran SearchScore across 8 client sites and it instantly flagged critical AI visibility gaps none of them knew they had. Added real value within the first session – paid for itself immediately.
Not a report. Not a checklist. We ship the work – AI crawler access, schema deployment, technical SEO fixes, conversion quick wins. And we stand behind it. If your scores don't move, we keep working at no charge until they do. No arguments. No small print.
Two stages. One score moving in the right direction.
Two stages. Two different jobs. Stage 01 is done-for-you implementation: we ship every priority fix across AI visibility, SEO and conversion. Stage 02 is ongoing authority building, content and monitoring to keep you ahead.
Most consultancies charge £2,000+/mo for a single discipline. SearchScore covers all three, with implementation, in one fixed-price engagement.
Done-for-you AI Visibility
We implement everything. You watch your scores move.
- AI engines start recommending you instead of your competitors
- Google ranks you higher for the searches that bring buyers
- More visitors convert into leads and customers
- Every fix implemented for you, ranked by what moves the score most
- Tracker Pro free for 12 months so you see the scores moving daily
- Score movement report + clear roadmap for what comes next
Monthly Growth Service
Stay cited. Stay recommended. Defend your position from competitors who are also optimising for AI.
- Authority building: earned mentions, citations, third-party signals
- Content publishing aligned to ranking + citable patterns
- Narrative shaping: how AI repeats your brand
- Daily AI citation tracking. 100 queries × 4 AI engines
- Ongoing CRO testing + funnel optimisation
- Competitor monitoring + response strategy
- Monthly score re-audit + score-defence work
- Slack channel for direct access
Track whether ChatGPT, Claude, Gemini and Perplexity are recommending you, or your competitors, every week. Founders' tier free with invite.
Questions about AI search visibility, and working with us.
Understanding AI search visibility
Working with SearchScore
Everything you need to master AI search visibility.
How AI Search Visibility Works
Understand the signals AI systems use to decide which brands to recommend.
How to Show Up in ChatGPT Answers
The complete guide to getting your website cited in ChatGPT responses.
What is GEO?
Generative Engine Optimisation explained: what it is and why it matters now.
Technical GEO Checklist
The technical fixes that move the needle most on your AI visibility score.
The Answer-First Content Method
Structure your content so AI engines can find, understand, and cite it.
What is an AI Visibility Score?
How the 0-100 score works and what separates a 30 from a 70.
Research, data and commentary on AI search.
The State of AI Search Visibility
We audited 850,000+ websites. Here is what the data says about who is winning, who is invisible, and why.
How AI Engines Cite Brands
Data from 50,000 AI answer citations reveals the patterns that get brands recommended.
UK Business AI Search Visibility
UK-specific data: which British businesses are visible to AI search and what separates the leaders from the laggards.
Find out where you stand. Then decide if you want help.
Find out what's costing you sales in 60 seconds. Or skip the diagnostics and book a call.
Want the full prioritised fix list? Drop your details.
We'll send you the complete ranked fix list for your site - what to fix first, second, third, and the score lift each one delivers.